This is the motto of Pichulik: an ethical line of jewelry and accessories inspired by the ancient myths, traditions, and empowering feminine narratives of the culture of South Africa. The bold and bright statement pieces in the Pichulik collections experiment with material and form, and incorporate intriguing sacred symbols. 

 The Hamsa earrings display the middle eastern symbol of divine feminine protection and power, the Queen Crown Necklace celebrates the wisdom we gain through overcoming challenges; the jewelry made by Pichulik is not only stunning and meticulously crafted, but inspiring and empowering to the wearer. 

 Take an exotic journey to South Africa - shop the Pichulik Collection!

The oldest urban area in South Africa, Cape Town lies on the shore of Table Bay, where Devil's Peak and Lion's Head of Table Mountain provide a dramatic background for the central area of the city. Noted for its plentiful beaches and Cape Dutch style architecture - which combines the architectural traditions of the Netherlands, Germany, France, and Indonesia - Cape Town provides a breathtakingly unique experience to visitors.

 Cape Town is an up-and-coming art capital as well, with art schools and a booming gallery scene with a concentration of serious buyers - and endless sources of inspiration in the natural beauty of the landscape. It is one of the only cities in the world where you can buy authentic African artisan work next door to local and international high-end designer wear; creating a uniquely diverse and vibrant fashion scene. This melding of traditional African aesthetic and contemporary design is embodied by the Pichulik brand.